Recently I’ve noticed some things repeating. Business (and the economy more generally) often goes in cycles. FAR is going through a lot of growth. That happened before during the .com rush. Like a lot of other people, I thought the economic upswing was indestructible and I hate to say it, but I made a lot decisions that I paid for dearly.

Reminiscing gave me some pause to think about how I’ve changed as a business person over the years. I’ve changed. I’ve learned. While I’m still an entrepreneur that chases opportunity in pursuit of excellence, here are the top 5 things I’m doing differently today:

1. Surrounding myself with happy people. You’d be surprised how important this is. Who would you rather have supporting your network? Someone who was competent, gruff and unhappy or someone who was competent, friendly and happy? The latter. Who wouldn’t? In fact, the only person on staff who is not overflowing with happiness is my Chief Marketing Officer. Free espresso. Free San Pellegrino. Corner office with a huge window. Still, he acts like I pooped in his cereal. What can I say? I did witness Vince smiling once; it was over our new business cards. But seriously, every business also needs serious employees. People who are serious can be happy, too.
2. Putting my existing clients ahead of chasing new business. FAR customers definitely appreciate this, and many businesses make the mistake of trying to chase every dollar that floats their way. At FAR, we focus on serving a small number of customers really, really well. We say ‘no’ to business if it compromises moral principle. I prefer to make “heavenue”: heavenly work that produces revenue.
3. Festina lente! It’s Latin. Yeah, I went there. It translates to: make haste, slowly. At FAR, we’ve thrown the phrase “as soon as possible” almost completely out of our corporate vocabulary. Today, at FAR we do “what is correct — quickly and cost-effectively”. Mistakes made in haste can be very expensive. So, we focus on being responsive, but in a way that avoids the panic that stems from everything being treated with equal rush priority. When you panic, you make mistakes. That’s why paramedics never run to get to an injured person. When you make basic mistakes, you might as well send your customer a singing telegram about why their money is not well-spent with you.
4. The money is in a trust account. What customers are really looking for these days is a trusted advisor for IT. Not a “partner”, an “expert”, or a “computer geek”. Yesterday I was in the elevator at one of my largest customers and one of the employees in the elevator said “do you work here?” I said yes and no. She said: “I see you here all the time meeting the Boss”. Hard to explain to her in 30 seconds that I’m there all the time “meeting with the boss” due to the trusted advisor status FAR has with a multi-million dollar global enterprise.
5. I don’t wait for the phone to ring. I’m proactive. It’s a cliché, but it’s a cliché for a reason. Support is often a thankless job. So, I seek out the compliments. I’m not shy about it. Just yesterday I walked into Vince’s office and said: what do you think of my new guayabera? I didn’t wait for him to answer: I said, yes, yes, it is awesome, isn’t it. I don’t wait for someone to say thank you. I call them and ask them how they’re doing.

Tags: 24/7 technical support, busines process, Clickfar, FAR, FAR Support, IT Services, Managed IT Services

This entry was posted on Tuesday, May 25th, 2010 at 2:13 pm and is filed under General Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.